What is the Major Events Fund?
Tauranga City Council invests through its Major Events Fund in events created by the event sector. The fund is designed to attract, retain, grow and enhance major events that add to the vibrancy and economic growth of the city.
Why does it exist?
The TCC Major Events Fund purpose is to enhance a vibrant and prospering city by ensuring that Tauranga is an exciting place to live and visit throughout the year. The fund is attributed with a portfolio approach ensuring coverage of arts, sports, entertainment and culture. Five key outcomes of the Major Events portfolio have been identified:
- Grow regional GDP
- Address seasonality
- Grow visitor nights
- Showcase Tauranga
- Grow community pride
Who is eligible to receive sponsorship?
Each event is evaluated against the five key outcomes. These are weighted against the social and economic impact that they generate for the city and a portfolio approach is taken to ensure a good mix of events are included across sports, arts, entertainment and culture.
How do I apply?
The Major Events Fund is currently allocated for the 2016/17 financial year. For information about to how to apply for future years please contact:
Sponsorship and Leverage Manager
Current funded major events
Last Reviewed: 24/08/2016