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Business & Employment

The manufacturing industry is the largest contributor in terms of GDP (9.1%), closely followed by rental, hiring and real estate services (8.9%). Health care and social assistance is the leading industry in terms of employment (13.4% of filled jobs). Twenty-eight percent of workers are employed in knowledge-intensive industries, down 1% from 2015 and below the national average of 32%. The unemployment rate in the Bay of Plenty stands at 4.9% as at December 2016. In Tauranga itself, employment is growing at a rate of 4.8%, compared to 2.7% in all New Zealand. This brings us to 64,339 jobs filled in 2016.

Graph of leading employment industries

Leading employment industries in Tauranga – Infometrics 2016 Tauranga City economic profile

There are 14,988 businesses located in Tauranga. This is an increase of 4% from last year compared to 1.6% growth in business units across the country. This reflects overall increasing economic activity in Tauranga. The majority of businesses in Tauranga are small to medium enterprises (SMEs). They have 4.3 employees on average, on a par with the rest of New Zealand. Most of the businesses here are sole-traders (or owners-operators) with no employees. At the other end of the spectrum, we have 60 companies employing 100 people and over in Tauranga.

Sources: SmartGrowth, Statistics New Zealand and Infometrics


Last Reviewed: 20/04/2017