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Welcome Bay supermarket

Welcome Bay supermarket project is about identifying whether the community supports the development of a supermarket on a public reserve, park or open space in Welcome Bay.


At this stage, no decision has been made to build a supermarket on council-owned land.

Current status

The potential development of a privately-owned site suitable for a supermarket has been the subject of discussions by third parties. Staff are awaiting an update on these discussions before progressing with current site options and will report back as the opportunity develops.

Project overview

For a number of years, Welcome Bay residents have expressed their desire for a supermarket in the area. However, privately-owned land supply suitable for a supermarket is very limited in Welcome Bay. Therefore, we have considered the possible use of council-owned land – a public reserve, park or open space – for the development of a supermarket.

The findings of a strategic assessment were presented to the mayor and councillors at the Community & Culture Committee meeting on 14 March 2017.

Community & Culture Committee meeting – full report 14 March 2017 (4.6mb pdf)

Before further work was completed, we engaged with the Welcome Bay community so that we could gather feedback from residents about potentially developing council-owned land.

The results of the community engagement were presented to the mayor and councillors at the Community & Culture Committee meeting on 11 July 2017. At that meeting, it was decided that any development should be in alignment with the Welcome Bay and Ohauiti Planning Study.

Community & Culture Committee meeting – full report 11 July 2017 (11.7mb pdf)

The outcome of the planning study was presented to the Urban Form & Transport Development meeting on 12 March 2019. The study allowed us to gain a better understanding of the potential to accommodate additional growth in Welcome Bay, and gave further clarity on how a supermarket may fit in with the future plans for the area. The study confirmed that Welcome Bay has limited commercial land suitable for development, but that there is a large enough population to support a supermarket.

Urban Form & Transport Development meeting – committee report – 12 March 2019 (8mb pdf)

Potential council-owned locations

Three council-owned sites were initially identified as being feasible in terms of size and location for a supermarket development – Waipuna Park, Waitaha Reserve and Owens Park. However, the mayor and councillors agreed to progress with Waitaha Reserve and Owens Park, while Waipuna Park would be removed from further consideration.

While some of Welcome Bay’s community facilities and amenities at the remaining two sites may be impacted, there would be a commitment from council to ensure no loss of service.

Community feedback

The Welcome Bay community were encouraged to have their say on whether they supported the potential supermarket development on council-owned land between 10 April and 2 June 2017.

A total of 1937 survey responses were received, with 66.5% in support of the potential development. Of those in support, 56.3% indicated preference for Waitaha Reserve, 25.3% for Owens Park, and 18.4% for Waipuna Park.

Two public open days were also held to give the community an opportunity to speak to council staff and councillors about the project.

Additional public engagement and consultation will occur, should the mayor and councillors wish to pursue the project further.

At this stage, no decision has been made to build a supermarket on council-owned land.


Last Reviewed: 02/06/2020

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