Tauranga city centre will join cities and towns across the globe on Tuesday, 23 September, lighting up landmarks in blue to celebrate the International Day of Sign Languages.
From Wharf Street to Masonic Park, to Tunks Reserve, and the Waterfront Playground and surrounds, the blue lights will show support for the Deaf community and raise awareness about the importance of sign languages.
The colour blue has been a symbol of Deaf culture and identity since the World Federation of the Deaf was founded in 1951.
New Zealand Sign Language (NZSL) is one of our three official languages alongside te reo Māori and English. It’s used by more than 24,000 people across New Zealand, including approximately 100 locally.
Belinda Sperling, one of Deaf Aotearoa’s Facilitators, says NZSL is central to the Deaf community’s identity, but awareness remains limited.
"NZSL is more than just a way to communicate - it’s a vital part of our culture and identity as a Deaf community.
"As one of the three official languages, it allows Deaf New Zealanders to connect, participate, and thrive. Yet despite this status, awareness and understanding of NZSL remains limited - through events like International Week of Deaf People and New Zealand Sign Language Week, which is held in May each year, the Deaf community’s language and culture is celebrated and acknowledged.
"That’s why events like the International Day of Sign Languages are so important. By lighting up the city blue, we’re shining a spotlight on the value of sign language and the need for greater inclusion. We’re grateful to Tauranga City Council for standing alongside us and helping raise awareness across our community."
Mayor Mahé Drysdale says Tauranga is proud to be part of this global celebration.
"Language connects us - it’s how we build relationships, community, and belonging,” he says.
"By lighting up Tauranga blue, we’re showing our support for the Deaf community and recognising New Zealand Sign Language as one of our official languages. I encourage everyone to come into the city centre, enjoy the lights, and maybe even learn a few signs yourself."
See the blue lights at the following locations - Wharf Street, Masonic Park, Tunks Reserve, Southern Waterfront Boardwalk, Northern Waterfront Reserve and the Waterfront Playground.