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Kia tautokohia ngā pakihi me te mātauranga

Supporting business and education

Supporting business and education

Tauranga is a city that attracts and supports a range of business and educational opportunities, creating jobs and a skilled workforce.

This term is from an ancient karakia, it reflects the word kura as an inherent treasure, often associated with the learning and sharing of knowledge to be cared for, for generations to come. The term tauranga here identifies a space where we can empower learning and personal development.

Success looks like

  • Our city centre is strong and vibrant, acting as commercial, educational and activities hub for the region.
  • We are known as a university city, with strong links between tertiary education, research and development, new business, and employment opportunities.
  • We plan for the land use needs of our commercial and industrial sectors.
  • We have a high wage economy with quality locally-based jobs and easily accessible employment centres.
  • We have a sustainable visitor economy, which celebrates our history and culture and attracts visitors year-round.
  • Our infrastructure provides sustainable connections to national and international markets for our key sectors.
  • Business, employment and educational opportunities are accessible for everyone, with Māori education and employment outcomes equal to that of non-Māori.

Council will contribute by

  • Working collaboratively with our strategic partners to invest in the infrastructure that will enable high value commercial and high-density residential development.
  • Planning to ensure there is sufficient zoned and serviced land for business and education.
  • Working with the Bay of Plenty Tertiary Partnership to grow Tauranga’s reputation as a distinctive tertiary study destination of choice that leads into quality employment opportunities.
  • Providing services that deliver life-long learning opportunities for everyone in the community.
  • Investing via Priority One in support of economic development partnerships, including growing a strong Māori economy, targeted investment and talent attraction, local skills development and regional innovation capability – including growing commercial, marine and horticultural sectors so they can add value to our local communities.
  • Investing via Tourism Bay of Plenty in the development of a vibrant, resilient tourism industry.

Council’s key moves now to 2031

  • Co-investing and incentivising affordable residential and student accommodation in the city centre, $500k.
  • In partnership with Priority One and the private sector, leveraging the city centre blueprint to encourage commercial investment and prioritise public realm spending within the city centre.
  • Developing a new wharf to provide additional berthage and access for the commercial marine sector, $5m (as part of a total $25m within 10 years).
  • Supporting Tourism Bay of Plenty to deliver its Te Ha Tapoi destination management strategy.
  • Revitalising the city centre including the delivery of a library, museum, event and exhibition space, and a civic whare, $303m.
  • Creating more liveable places and laying the groundwork for future homes and businesses in Te Papa, Te Tumu and Tauriko, $2.6b.
  • Continued support for Priority One and its delivery partners through Council’s partnership agreement, and for Tourism Bay of Plenty, and development of business cases for strategic visitor economy facilities, $31m in 2022 (plus$3m increase each subsequent year).
  • SH2 travel time reliability improvement at Elizabeth St (construction) to support strategic freight journey from Port of Tauranga.

How our approaches support an inclusive city

Council champions and supports iwi and hapū aspirations as strengthening players in the economy. Through Priority One we support Ara Rau – the skills and employment hub which provides connections between job seekers and employment / training pathways, especially for those most disadvantaged such as Māori and youth. We also support Toi Kai Rawa a ‘by Māori, for Māori’ economic development trust which is developing Māori businesses and has a focus on improving educational and vocational pathways for rangatahi, especially towards STEM-based careers. Through Tourism Bay of Plenty we support the development of tangata whenua tourism products that align.

More information on Te Ao Māori approach

We will enable a transport system that is sustainable by reducing the emissions associated with transport activities and providing more environmentally friendly and accessible transport options. This includes creating a more compact urban environment where people live, work, play and learn in the same community.

More information on Sustainability approach

Our economic connections across the Bay of Plenty and the Upper North Island are integral to economic wellbeing and sustainable development. We foster these through strategic partnerships and joint spatial planning. Links through to logistics and infrastructure development in the Upper North Island (particularly Waikato) are important for the Port of Tauranga and the flow of import / export trade for the country in general. Trade and logistic links between Tauranga, Rotorua (forestry, tourism), and the Eastern Bay (aquaculture, exports) are also key. The importance of these connections is expected to continue to grow in future years, alongside a shared need for talent availability. Alignment between central and local government and industry players is essential. Planning at a regional level is undertaken between Economic Development Agencies and through the Regional Skills Leadership Group.

More information on Working beyond Tauranga approach

Success measures include the following

  • There is a sufficient supply of appropriately zoned land to meet business and commercial need.
  • Mean annual earnings rises to the New Zealand average by 2035.
  • Unemployment is at, or below, the New Zealand average.
  • Knowledge-intensive employment levels rise to levels equivalent to other major New Zealand cities.
  • Educational attainment levels of our people, including rangatahi Māori, rise to levels equivalent to other major New Zealand cities.
  • Visitor-spend per visitor increases and is distributed more evenly across the year.

Priority strategy

The Western Bay Economic Strategy 2021, led by Priority One, spells out what needs to happen to ensure Tauranga becomes a city that supports business and education. The strategy is underpinned by several ‘action and investment plans’ that clearly describe how Council will deliver in this space.

There are also two holistic strategies which contribute across all our community outcomes.  These are the joint sub-regional SmartGrowth Strategy and the iwi-owned Tauranga Moana Iwi Management Plan.

Action and investment plans

Want to discuss further?

Email ourdirection@tauranga.govt.nz

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