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Our Direction

Rautaki Ahunga Matua

Our Direction

Our Direction presents the framework for Tauranga City Council’s strategic direction. 

Our Direction is a one-stop shop on:

  • how everything we do contributes towards achievement of the vision for Tauranga
  • how we will work with mana whenua partners and our communities. 

It also provides a clear line of sight between what Council is aiming to achieve (built around the community outcomes and current priorities) and the pathway to delivery (through our approaches, our strategies and our long and short-term work programmes).

Our Direction will be reported on regularly, and reviewed prior to each Long-term Plan

Our Direction - adopted 12 December 2022 (1mb pdf) Our Direction - where strategies & plans fit (246kb pdf)

Alphabetical list of strategies and plans

community using Kulim Park playground

A vision for Tauranga

Tauranga, together we can prioritise nature, lift each other up and fuel possibilities.

More information on the Vision

Our Direction framework

All our work programmes contribute to achieving the vision for Tauranga through a combination of the ‘what’ and the ‘how’.

The council’s Our Direction framework is visually represented by te kupenga (a type of fishing net), which weaves together our five community outcomes (what we are trying to achieve for our communities) and three approaches (how we will do everything):

Te Kupenga

Te Kupenga - Our Direction

Further information on Te Kupenga (6.2mb pdf)

Our five community outcomes

What we are trying to achieve for our communities – forming the vertical strands of our framework, as shown in Te Kupenga diagram above.

Current key priorities

Council is focusing on key priorities where we want to make significant change to timely or urgent issues.

Delivery for these key priorities will contribute to the community outcomes through a combination of some primary strategies and/or action and investment plans.

Examples of key priorities in action…

Council recognises how important trees and urban forest are in providing shade and cooling and a connection to nature. This helps lessen the impact of climate change on our city and communities. 

So we are 'greening our city' by increasing tree canopy cover and urban forest across the city. We are doing this by increasing the numbers of trees on public land (and looking after the ones we already have) and finding ways to incentivise private landowners to plan and retain trees

We are responding to the issue of housing in Tauranga by enabling more housing to be built at greater densities (number of homes per hectare) and heights within our existing urban areas such as the city centre, Te Papa and the Ōtūmoetai peninsulas.

With development capacity still some years away, we plan to:

  • investigate options for reinvestment of proceeds from the sale of elder housing villages to deliver housing outcomes for the city
  • support papakāinga housing and registered community housing providers
  • encourage more housing density and greater housing types and price points across the city
  • work in partnership with other key agencies such as Kāinga Ora – Homes and Communities, local community housing trusts and Māori land trusts
  • explore opportunities for capturing the increase in value from rezoning and urban infrastructure investment and reinvesting this into more affordable housing supply.

Our public places provide opportunities to engage with nature, community, culture and storytelling, and play, connecting our communities and helping people thrive in place. In Tauranga, our investment in community facilities has not kept pace with growth.

Council is committed to addressing this historical underinvestment in libraries, community centres, indoor courts, aquatic centres, sports fields and our reserves network, and future-proofing our city.

Lowered air and water quality and an increase in toxic substances in the Mount Maunganui industrial area have caused health concerns for the Whareroa and Mount Maunganui communities.

One of the ways Council is managing environmental impacts in this area, particularly air pollution, is through zoning of land.

Council is working with sub-regional stakeholders to investigate land use options, including options to prevent more heavy emitting activities establishing in this area in the future, to address environmental and health concerns.

Council has committed $303m of investment in the city centre over the next six years. This includes the Te Manawataki o Te Papa – the heartbeat of Te Papa (Civic Precinct) redevelopment, ongoing waterfront improvements, movement projects and public space and facilities upgrades. The University of Waikato is also continuing to invest in their city centre campus and Priority One’s CBD Blueprint anticipates $1.5b of private investment in residential, commercial and retail development by 2030.

Delivering the Connected Centres Programme and the Transport System Plan will result in infrastructure, policy and land use change - generating a shift from cars to public transport, improved safety, reliable travel times (including for freight journeys and commercial traffic), and better walking and cycling connections.

This work will transform existing urban areas such as the City Centre and Te Papa Peninsula.

Council is also supporting expansion into Te Tumu and Tauriko growth areas through:

  • accelerating decision-making for SH29 improvements
  • actively progressing Hewletts Road/Hull Road/Totara Street improvements to accommodate and speed-up traffic flows across the city and to the Port.

Our three approaches

How we will do everything – forming the horizontal strands of our framework, as shown in Te Kupenga diagram above.

The structure of our framework

Primary strategies

For each of the community outcomes Council has one primary strategy that identifies:

•    what success looks like
•    what Council needs to do
•    what actions and investments need to be made.

There are also two holistic strategies which contribute across all our community outcomes.  These are the joint sub-regional SmartGrowth Strategy and the iwi-owned Tauranga Moana Iwi Management Plan.

Action and Investment Plans

For each of the primary strategies the specific tactics, projects or deliverables that are needed are outlined in Action and Investment Plans. Action and Investment Plans are largely focused on Council deliverables although some may also include actions that are a shared responsibility.

Not everything in an Action and Investment Plan can necessarily be funded/delivered immediately.

Action and Investment Plans are taken into consideration when Council is determining its funding in the Long-term Plan and Annual Plans. 

Contributing documents

Contributing documents are other Council documents that contribute to the strategies or action plans. Not formally part of Council's Our Direction, but contribute to any number of plans, maybe joint or Council-specific, and any level or type of document, e.g. Tauranga City Council design guidelines, Tauranga City Council Reserves Management Plan etc.

Our Direction

Action & Investment Plans

We’re working on a number of action and investment plans (AIPs) to help us achieve the things you’ve told us are most important to you, such as looking after the environment, lifting each other up, and fostering creativity, business and education. 

More information on Action & Investment Plans

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