Kia tautokohia ngā pakihi me te mātauranga

Tauranga a te kura - Supporting business and education 

Tauranga is a city that attracts and supports a range of business and educational opportunities, creating jobs and a skilled workforce.

The  term Tauranga a te kura is from an ancient karakia, it reflects the word kura as an inherent treasure, often associated with the learning and sharing of knowledge to be cared for, for generations to come. The term tauranga here identifies a space where we can empower learning and personal development. 

Success looks like

• Our city centre is strong and vibrant, acting as commercial, educational and activities hub for the region.
• We are known as a university city, with strong links between tertiary education, research and development, new business, and employment opportunities.
• We plan for the land use needs of our commercial and industrial sectors.
• We have a high wage economy with quality locally-based jobs and easily accessible employment centres.
• We have a sustainable visitor economy, which celebrates our history and culture and attracts visitors year-round.
• Our infrastructure provides sustainable connections to national and international markets for our key sectors.
• Business, employment and educational opportunities are accessible for everyone, with Māori education and employment outcomes equal to that of non-Māori.

Council will contribute by

• Working collaboratively with our strategic partners to invest in the infrastructure that will enable high value commercial and high-density residential development.
• Planning to ensure there is sufficient zoned and serviced land for business and education.
• Working with the Bay of Plenty Tertiary Partnership to grow Tauranga’s reputation as a distinctive tertiary study destination of choice that leads into quality employment opportunities.
• Providing services that deliver life-long learning opportunities for everyone in the community.
• Investing via Priority One in support of economic development partnerships, including growing a strong Māori economy, targeted investment and talent attraction, local skills development and regional innovation capability – including growing commercial, marine and horticultural sectors so they can add value to our local communities.
• Investing via Tourism Bay of Plenty in the development of a vibrant, resilient tourism industry.

Success measures include the following

• There is a sufficient supply of appropriately zoned land to meet business and commercial need.
• Mean annual earnings rises to the New Zealand average by 2035.
• Unemployment is at, or below, the New Zealand average.
• Knowledge-intensive employment levels rise to levels equivalent to other major New Zealand cities.
• Educational attainment levels of our people, including rangatahi Māori, rise to levels equivalent to other major New Zealand cities.
• Visitor-spend per visitor increases and is distributed more evenly across the year.