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Tourism Bay of Plenty

Tourism Bay of Plenty (“TBOP”) is a trust, jointly controlled by Tauranga City Council and Western Bay of Plenty District Council.

The two councils appoint trustees to the council-controlled organisation's (CCO) board of trustees.

Purpose of TBOP:

TBOP leads initiatives that drive the prosperity of our people and place through tourism. As a CCO, TBOP supports the community and environmental goals of both councils.

The council-controlled organisation has the lead role in ensuring the sustainable growth of the Western Bay of Plenty visitor economy and the management of the region as a visitor destination.

TBOP also manages three isite visitor information centres in the Tauranga city centre, Mount Maunganui, and during the cruise ship season at the Port of Tauranga.

TBOP is an award-winning organisation:

Te Rere o Ōmanawa – Ōmanawa Falls project won Te Tohu Waka Hourua – The Buddle Findlay Award for Excellence in Māori-Council Partnerships at the 2024 Taituarā Local Government Excellence Awards. It is a fantastic recognition of the collaboration between Council, TBOP and local hapū Ngāti Hangarau to create a safe and sustainable way for the public to access this special place.
Flavours of Plenty 2024 Industry Collaboration & Alignment Award, Tourism Industry New Zealand Trust (TINZT), Tourism Industry Aotearoa awards (TIA) – judges at the TIA event praised Flavours of Plenty for being “a strong example of an exciting vehicle to elevate New Zealand cuisine, with the potential to ‘awaken a sleeping giant’ within Aotearoa New Zealand”.
Flavours of Plenty Festival 2023 Best Lifestyle Event and co-winner 2023 Best Local Government Event, New Zealand Event Awards (NZEA) – one of four food-related events that made the NZEA finals after a record number of entries across 18 award categories. It’s an event that not only connects the culinary ecosystem, but also provides opportunities for education, employment, and connects producers to plate.

For more information about TBOP’s operations, the leadership team and the board of trustees, please go to the Tourism Bay of Plenty website.

Tourism Bay of Plenty website

The Majestic Princess cruise ship in Tauranga