× Search

Tauranga City Council’s Strategic Framework

Strategic Framework

Our Direction - Tauranga 2050 outlines Tauranga City Council’s strategic direction which is our response to the vision for Tauranga and sets out our pathway to delivery.

Our Direction - Tauranga 2050 (8mb pdf)

Submissions received through the consultation process on this document are currently under consideration.


The strategic framework

Our Direction - Tauranga 2050 outlines Tauranga City Council's strategic direction which is our response to the vision for Tauranga and sets out our pathway to delivery.

See more information on the Vision below.

What is the strategic framework?

The framework enables our strategies and plans to be grouped around the community outcomes – creating a clear line of sight between what we do and what we’re aiming to achieve for our city and communities, now and in the future. It also provides clarity about the way we will work to achieve those outcomes.

The framework consists of eight strands that all weave together, they are inter-related and none can stand alone.

There are strands for each of our five community outcomes:

  • an inclusive city – Tauranga Mataraunui
  • a city that values and protects the environment – Tauranga Taurikura
  • a well-planned cityTauranga – Tātai Whenua
  • a city that is easy to move aroundTauranga Ara Rau
  • a city that supports business and education Tauranga a te kura

And three strands highlighting the consistent approaches to the way we will apply: Te Ao Māori, sustainability, and working beyond Tauranga.

Community outcomes

Council’s community outcomes were adopted in March 2021 as part of the 2021-2031 Long-term Plan development. New initiatives identified through our strategies and action and investment plans will begin to be implemented through the 2023/24 Annual Plan.

Who is the strategic framework for?

The framework should enable Council’s partners, stakeholders, customers and community to see and understand the direction of travel and how we are intending to get there.   

The framework will also provide a much deeper internal layer of knowledge that lines up what staff do and deliver, as well as providing the connections about how this work contributes to achievement of the vision for Tauranga.

The Vision

The vision for Tauranga clearly identifies three key pillars that our communities want our future city to become. A city where we prioritise nature, lift each other up and fuel possibility.

Our Council response to the three key pillars can be found in our strategic direction – the five adopted community outcomes and the three approaches. As part of Council’s response, we have identified six priority areas where we seek to make significant change. 

The six strategic priorities are:

  1. Environmental leadership
  2. Land review of the port and industrial land
  3. Addressing housing needs, including affordability
  4. City centre refresh
  5. Moving around our city easily
  6. A delivery focused organisation.

The success of the City Vision

The strategic framework outlines how Tauranga City Council will respond to the City Vision. 

The success of the Vision will rely on take-up by others within the community to embed the vision in everything that they do as well.

What does the strategic framework look like?

Strategic framework diagram on how it all fits together

Primary strategies

For each of the outcomes there is a primary strategy, these are:

  • Tauranga Mataraunui – Inclusive City Strategy 2022-2032 (currently in draft)
  • Tauranga Taurikura – Environment Strategy 2022-2032 (currently in draft)
  • Connected Centres Programme 2020 – urban development focus*
  • Connected Centres Programme 2020 – transport and movement focus*
  • Western Bay of Plenty Economic Strategy 2021

* note that the Connected Centres Programme supports two community outcomes

Action and investment plans

For each primary strategy there are several action and investment plans (AIPs). 

The AIPs focus on new actions required to deliver on the strategies, not business-as-usual actions.  Any of the new actions identified through AIPs will begin to be implemented through the 2023/24 Annual Plan.

Some are joint plans (shared with other organisations) and some may contribute to more than one strategy. 

Six of the AIPs are already completed (because the strategies they are implementing have already been adopted previously by Council) 

You can find the current AIPs under the Document Library. 

Currently, many of the AIPs are under development.  If you have a particular interest in one of the AIPs listed, then please email us and we will get back to you with more information

Council's Strategic Direction on a page

Council's Strategic Direction on a page (50kb pdf)



  • Workshops and engagement with sector groups to test our thinking

    December 2021
  • Workstreams for each of the eight strands of our framework to update and finalise content, including underpinning strategies and plans 

    February – April 2022
  • Draft framework finalised, community feedback sought.

    May – June 2022
  • Draft framework and high-level content, outlined in Our Direction – Tauranga 2050, adopted by Council as draft for community consultation.

    27 June
  • Community consultation.

    11 July to 5 August
  • Review of submissions on Our Direction – Tauranga 2025 and the two draft strategies

    August to October
  • Engagement on Action and Investment Plans

    September - December
  • Developing (or refreshing/updating) action and investment plans

    Remainder of 2022 to early 2023
  • Strategic Framework adopted

    12 December
  • Draft Action and Investment Plans approved for consultation

    February 2023
  • Consultation on Action and Investment Plans

    March 2023
  • Hearings/deliberations

    April 2023
  • Council adopts Action and Investment Plans

    May-June 2023

A Vision for Tauranga

Tauranga, together we can

Prioritise nature
Tauranga is a city where . . . we celebrate, protect and enhance our natural environment, 

Lift each other up
Tauranga is a city where . . . we foster and grow our communities, celebrate our differences, and lift-up those who are vulnerable

Fuel possibility
Tauranga is a city where . . . we foster creativity and innovation, celebrate our arts and culture, and empower our changemakers to create a vibrant city into the future

With everyone playing their part  
Together we can create the change our city needs

Kei a tātou te pae tawhiti
The future is all of ours

Because, Tauranga, together we can.

Over the last few years, we have heard from many parts of our community that we need a vision for Tauranga.

Late last year we asked our communities about their values and hopes for the future through the My Tauranga Vibe campaign. Through this process, we now better understand what people value for themselves, their whanau, their communities, and the city they live in.

Prior to My Tauranga Vibe we involved a diverse range of community sectors including iwi and hapū, social services, tourism, community, and businesses and gathered additional insight from what our community told us through the Long Term Plan process and Vital Updates

Collectively, this work has enabled us to hear the many aspirations, priorities, and challenges for our city.

This year we used all this input from our communities to develop a vision for Tauranga. On 13 June 2022, Council adopted the new vision Tauranga City Council’s vision for Tauranga, and also endorsed it as a shared Vision for Tauranga that we hope others in our city will pick up and use as their own.

We hope that our new vision for Tauranga will be meaningful for our communities and all those working to make our city better. Most importantly, we hope it resonates with our rangatahi – our young people who will be the leaders of Tauranga, tomorrow.

Tauranga, together we can is founded in the concept of Hoki whakamuri, haere whakamua (Walking backwards into the future).  This acknowledges our past through the values of our kaumatua and focuses on the future through the hearts and minds of our rangatahi, as it is their voices that will shape the city they are set to inherit.

This vision for Tauranga aims to:

  • acknowledge where we have come from and the challenges of today
  • create a foundation of shared identity for everyone in the city
  • bring our communities together and inspire meaningful change.

We have been listening to our communities and have heard from over 10,000 people through various methods.  Three key themes were clearly expressed by our communities as being important for a future Tauranga – environment, community and inclusivity, and vibrancy.  As such, they form the basis of the vision statement:

  1. Environment – prioritising nature
  2. Community and inclusivity – lifting each other up
  3. Vibrancy – fuelling possibility

A call to action to individuals, communities, and organisations to both individually and collectively work towards creating the change our city needs.  We hope that community groups, organisations and businesses will support the vision for Tauranga and consider how they can best take action to work towards the three key pillars of the vision – Because Tauranga, together we can.

Tauranga City Council, Private Bag 12022, Tauranga, 3143, New Zealand |Terms of use|Privacy statement|Site map

Back To Top