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Tauranga City Council’s Strategic Framework

Strategic Framework

You’ve told us loud and clear what you love most about Tauranga, and we’re listening.

We’re working on a number of action and investment plans (AIPs) to help us achieve the things you’ve told us are most important to you, such as looking after the environment, lifting each other up, and fostering creativity, business and education.

The AIPs focus on new actions (not business as usual actions) required to support our direction and achieve our goals.

We know everyone’s time is precious, so we’re not bothering our communities by asking questions we’ve already asked before, but we are checking in on anything new, like the climate action and investment plan, which is a first for this council.

We’re not starting from scratch, we’re building on the great work that’s already been done, including existing strategies and plans that need to be refreshed.

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To tell us what you think about:

  • Tackling climate change
    We’re developing our first Climate Plan which will clearly set out the steps we need to take together to prepare for the opportunities and challenges presented by climate change.
  • Providing for and celebrating arts and culture
    Arts and Culture is a key part of creating an inclusive and vibrant city, and an essential part of self-expression.
  • Creating an accessible Tauranga for everyone
    Tauranga has an ageing population and a growing number of people living with a disability. Removing barriers to ensure everyone can fully participate in city life is at the heart of building an inclusive city.
  • Making our communities safer 
    If communities are safe, people feel secure to explore their neighbourhood and the wider city. We’re committed to working closely with our key partners to ensure safety is put at the heart of our communities.

Other action and investment plans we’re working on include:

  • Looking after our natural environment
  • Creating public places for everyone to enjoy

Once we’ve developed the draft plans, we’ll touch base with our communities again to help us prioritise the actions and decide what we need to invest in first. The action plans will be incorporated into our business and any actions that require funding will be considered for inclusion in our upcoming Annual and Long-term Plans.

Our Direction - Tauranga 2050

Sits above the action and investment plans. It outlines Tauranga City Council’s strategic direction which is our response to the vision for Tauranga and sets out our pathway to delivery.

Our Direction - Tauranga 2050 (8mb pdf)

Submissions received through the consultation process on this document are currently under consideration.

The strategic framework

Our Direction - Tauranga 2050 outlines Tauranga City Council's strategic direction which is our response to the vision for Tauranga and sets out our pathway to delivery.

See more information on the Vision below.

The framework enables our strategies and plans to be grouped around the community outcomes – creating a clear line of sight between what we do and what we’re aiming to achieve for our city and communities, now and in the future. It also provides clarity about the way we will work to achieve those outcomes.

The framework consists of eight strands that all weave together, they are inter-related and none can stand alone.

There are strands for each of our five community outcomes:

  • an inclusive city – Tauranga Mataraunui
  • a city that values and protects the environment – Tauranga Taurikura
  • a well-planned cityTauranga – Tātai Whenua
  • a city that is easy to move aroundTauranga Ara Rau
  • a city that supports business and education Tauranga a te kura

And three strands highlighting the consistent approaches to the way we will apply: Te Ao Māori, sustainability, and working beyond Tauranga.

Community outcomes

Council’s community outcomes were adopted in March 2021 as part of the 2021-2031 Long-term Plan development. New initiatives identified through our strategies and action and investment plans will begin to be implemented through the 2023/24 Annual Plan.

Primary strategies

For each of the outcomes there is a primary strategy, these are:

  • Tauranga Mataraunui – Inclusive City Strategy 2022-2032 (currently in draft)
  • Tauranga Taurikura – Environment Strategy 2022-2032 (currently in draft)
  • Connected Centres Programme 2020 – urban development focus*
  • Connected Centres Programme 2020 – transport and movement focus*
  • Western Bay of Plenty Economic Strategy 2021

* note that the Connected Centres Programme supports two community outcomes

Action and investment plans

For each primary strategy there are several action and investment plans (AIPs). 

The AIPs focus on new actions required to deliver on the strategies, not business-as-usual actions. The most important of the new actions identified through AIPs will begin to be implemented through the 2023/24 Annual Plan.

Some are joint plans (shared with other organisations) and some may contribute to more than one strategy. 

Six of the AIPs are already completed (because the strategies they are implementing have already been adopted previously by Council) 

You can find the draft list of AIPs and where they fit in our framework under the Document Library.

Currently, many of the AIPs are under development.  If you have a particular interest in one of the AIPs listed, then please email us and we will get back to you with more information

Council's Strategic Direction on a page

Council's Strategic Direction on a page (50kb pdf)


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  • Workshops and engagement with sector groups to test our thinking

    December 2021
  • Workstreams for each of the eight strands of our framework established

    February – April 2022
  • Draft framework finalised

    May – June 2022
  • Draft framework and high-level content, outlined in Our Direction – Tauranga 2050, adopted by Council as draft for community consultation alongside Draft Tauranga Mataraunui – Inclusive City Strategy, and Draft Tauranga Taurikura – Environment Strategy

    27 June 2022
  • Consultation

    11 July 2022 to 5 August 2022
  • Review of submissions on Our Direction – Tauranga 2025 and the two draft strategies

    August to December 2022
  • Engagement on new Action and Investment Plans under development

    September - December 2022
  • Council adopts Strategic Framework structure

    12 December 2022
  • Developing (or refreshing/ updating) Action and Investment Plans – includes testing content and priorities within our draft plans with our communities as input to our 2024-2034 Long-term Plan. Process and detailed timing for adoption of draft strategies (Tauranga Mataraunui – Inclusive City, and Tauranga Taurikura – Environment) and draft Action and Investment Plans to be confirmed.

    Early to mid-2023 (provisionally)

A Vision for Tauranga

Tauranga, together we can

Prioritise nature

Tauranga is a city where… we celebrate, protect and enhance our natural environment, integrating it into the city for all to enjoy

Lift each other up

Tauranga is a city where… we foster and grow our communities, celebrate our differences, and lift up those who are vulnerable

Fuel possibility

Tauranga is a city where… we foster creativity and innovation, celebrate our arts and culture, and empower our changemakers to create a vibrant city into the future

With everyone playing their part, together we can create the change our city needs.

Kei a tātou te pae tawhiti
The future is all of ours.
Because, Tauranga, together we can.

Over the last few years, we have heard from many parts of our community that we need a vision for Tauranga.

Late last year we asked our communities about their values and hopes for the future through the My Tauranga Vibe campaign. Through this process, we now better understand what people value for themselves, their whanau, their communities, and the city they live in.

Prior to My Tauranga Vibe we involved a diverse range of community sectors including iwi and hapū, social services, tourism, community, and businesses and gathered additional insight from what our community told us through the Long Term Plan process and Vital Updates

Collectively, this work has enabled us to hear the many aspirations, priorities, and challenges for our city.

This year we used all this input from our communities to develop a vision for Tauranga. On 13 June 2022, Council adopted the new vision Tauranga City Council’s vision for Tauranga, and also endorsed it as a shared Vision for Tauranga that we hope others in our city will pick up and use as their own.

We hope that our new vision for Tauranga will be meaningful for our communities and all those working to make our city better. Most importantly, we hope it resonates with our rangatahi – our young people who will be the leaders of Tauranga, tomorrow.

Tauranga, together we can is founded in the concept of Hoki whakamuri, haere whakamua (Walking backwards into the future).  This acknowledges our past through the values of our kaumatua and focuses on the future through the hearts and minds of our rangatahi, as it is their voices that will shape the city they are set to inherit.

This vision for Tauranga aims to:

  • acknowledge where we have come from and the challenges of today
  • create a foundation of shared identity for everyone in the city
  • bring our communities together and inspire meaningful change.

We have been listening to our communities and have heard from over 10,000 people through various methods.  Three key themes were clearly expressed by our communities as being important for a future Tauranga – environment, community and inclusivity, and vibrancy.  As such, they form the basis of the vision statement:

  1. Environment – prioritising nature
  2. Community and inclusivity – lifting each other up
  3. Vibrancy – fuelling possibility

A call to action to individuals, communities, and organisations to both individually and collectively work towards creating the change our city needs.  We hope that community groups, organisations and businesses will support the vision for Tauranga and consider how they can best take action to work towards the three key pillars of the vision – Because Tauranga, together we can.

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Survey closes 5pm, Friday 2 December 2022

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